At the heart of Carrot is Usagi, our clever AI running buddy.
Each week, Usagi builds your personal Carrot target time.
Our 10 years of testing and 30,000 runs positions us at the experts. We know how to build course difficulty, across any distance, anywhere.
And most importantly – we know how to create a target for solo runners to competitive groups.
We don’t set goals – we build habits. And we do it like nobody else.
Carrot comes to life in two ways:
1. The App – weekly leagues, challenges, and Usagi AI.
2. Carrot Chase – our revolutionary racing format for schools, workplaces, and events.
“Carrot is not designed to replace your favourite running apps – it is designed to integrate with them!”
“Carrot is a game-changer!”
“Love the simplicity of Carrot”
From 10 years we’ve been perfecting the ultimate time-adjusted system that makes every run fair. Usagi updates your carrot, every week, based on your performance, course difficulty and distance
“I loved Carrot 1.0 – The ability to connect with my mates in other places and compete at my own level”
“Carrot was a fun way to compete with my friends – who were all at different paces”
The battle is on!
Battle family and friends in our seasonal Series, over 13 weeks. Effort beats speed. Can you get the weekly Gold?
Will you take on a 5-carrot challenge
Select one of 30+ unique running challenges ranked in difficulty order: 1-carrot (easy) to 5-carrots (madness!)
We even flatten the hills to make them fair!
Hills, mud, track or trails. Our carrot algorithm is the most sophisticated in the world. That we know of!
Usagi - Our brand character - Your motivation.
Your cheeky rabbit coach - Usagi pops up with your carrot, result, top tips and syncs to all your favourite apps.
A new, inclusive way to run parkrun... every week!
Go for a medal at each parkrun event - every week. Our method is based on your vs the field’s performance.
“I loved how Carrot could level the playing field between the fast and slower runners”
The Future of School & Community Racing.
We fixed the boring, demotivational races – where only the fastest kids won medals. Instead the Carrot Chase method – means every body gets a fair shot of a medal.
And our game method… Is super addictive (and super healthy!)
For Event organisers:
In our tests, Carrot doubled club sizes – bringing more people into active, through our fun, engaging method.
And the Carrot Chase isn’t just for schools – workplaces love it too!
“My daughter is not the quickest runner = far from it. One week she won the Gold medal. The smile on her face was something I’ll never forget. Thank you Carrot!”
“My kids loved the Carrot Chase and desperately want it back at their School!”
